Hong Kong-based · Advisory & Fractional / Interim Executive Support
Transforming complexity
into coherence
For C-suite leaders navigating AI organisational design transformation, Asian or Western market entry and growth
Start the ConversationIn audio engineering, the 2Mix is where everything comes together. Every instrument, every voice, every signal, summed into two perfectly balanced channels of coherent sound. It’s the moment complexity becomes clarity.
That’s what we do for businesses
Led by Graham Rowlands
2Mix Consulting was founded by Graham Rowlands, a C-suite commercial and operational leader with more than two decades of revenue growth, organisational transformation, and market expansion across global and Asia-Pacific markets.
From Co-CEO of a global consumer electronics portfolio spanning 135 countries to leading the organisational and cultural transformation of the EU/UK business, Graham brings the commercial instincts of a revenue leader and the operational discipline of a COO to every engagement. As part of a whole-of-company AI-first programme, he was accountable for keeping the human and structural transition in step with the technology change as legacy systems were replaced with AI-native platforms.
Proficient in Mandarin and deeply networked across Greater China, North Asia, and Southeast Asia, Graham has spent his career working at the intersection of East and West — helping brands enter new markets, scale across cultures, and transform the way they operate.
- 20+ years
- C-suite, commercial & operational leadership
- 135 countries
- Co-CEO, global consumer electronics portfolio
- Mandarin
- Proficient (read, write, speak), with deep Greater China & Asia network
- AI-first
- Led EU/UK organisational & cultural transformation within a whole-of-company AI-first programme
What We Mix
2Mix Consulting works with businesses navigating three of the most consequential challenges of our time
Channel One
AI Organisational Design Transformation
Where strategy meets the operating model. We help leadership teams turn AI ambition into workforce-ready execution.
Channel Two
Asian Market Growth
Deep networks across Greater China, North Asia, and Southeast Asia, built to help Western brands enter and grow across Asia with cultural and commercial fluency.
Channel Three
Western Market Growth
The reverse journey, navigated with the same rigour — helping Asian brands enter and grow in Western markets.
Engagements range from advisory to fractional / interim executive support
Whether your signals are misaligned, your strategy is out of phase, or your operating model hasn’t kept pace with your ambition — we mix it down to what matters
Let’s find your 2Mix.
Tell us where the dissonance is. We’ll help you find the balance.